Please scroll down to see our conversation with Tom Glason, chief commercial officer at Goodlord – one of the PropTech heavyweights operating in the residential lettings industry…

During our chat we covered the following themes:

• A broad overview of what Goodlord does plus what would incentivise lettings agencies and larger landlords to use the service;
• Why the organisation decided not to roll out this technology to smaller / portfolio landlords;
• How Goodlord works with both individual and franchise-based lettings agencies;
• The ‘build vs. buy’ argument – i.e. why would a larger lettings agency choose to implement Goodlord’s service, as opposed to creating an internal bespoke system themselves;
• How the technology is being implemented across the fast-growing build to rent space;
• Recognising the wide and varied nature of Generation Rent;
• Engaging with tech without over ‘dehumanising’ the process, credit checking and risks of deploying a strict ‘computer says no’ approach;
• How lettings agents are successfully bolting-on on services to generate extra revenue;
• How landlords are large can benefit from the ‘Goodlord Go’ (tenant move-in) service;
• Some of the broader issues facing the lettings industry as a whole including the proliferation of online agents, DIY landlords, regulation, tenant fee bans, Section 24, the stamp duty surcharge, Brexit.