Goodlord – Lettings for the 21st Century
Please scroll down to see our conversation with Tom Glason, chief commercial officer at Goodlord – one of the PropTech heavyweights operating in the residential lettings industry… During our chat we covered the following themes: A broad overview of what Goodlord does plus what would incentivise lettings agencies and larger landlords to use the service; Why the organisation decided not to roll out this technology to smaller / portfolio landlords; How Goodlord works with both individual and franchise-based lettings agencies; The ‘build vs. buy’ argument – i.e. why would a larger lettings agency choose to implement Goodlord’s service, as opposed to creating an internal bespoke system themselves; How the technology is being implemented across the fast-growing build to rent space; Recognising the wide and varied nature of Generation Rent; Engaging with tech without over ‘dehumanising’ the process, credit checking and risks of deploying a... [Read More]