As a result of the growing maturity in the way we use the internet, the popularity of the social networking phenomenon has spread over to the property industry. Over the last few years, the web has witnessed a change from being a place where publishers would simply push out information to one which is more about interaction between users. Indeed, investors can now use the web to communicate with like-minded people, build key relationships whilst developing their property business knowledge and skills (particularly important in an ever-changing marketplace). Boosting your online presence can also help increase your own income by boosting your connections within the property industry and, if of interest, promote your own business; discover new opportunities and potential joint venture partnerships.
Many readers would already be registered to Facebook where there are numerous property investment related groups to join. Below are just a handful of alternative sites which have active online property investor communities.
LinkedIn – a popular networking site where business people and other professionals connect online. There are also several property investment related groups such as the: LinkedIn Property Investors/Developers UK club.
Love Property – a social networking site for the property industry set up by experienced investor and industry commentator, Graham Brown.
Ecademy – a large and well-established website aimed at connecting business people through its online network, blog and message boards: you will find several property investors using the site (for example at the Property Investors & Finance Club). You may also wish to take advantage of its premier BlackStar membership program which can help to excel the operation of your business.
Xing – with over 6.5 million business professionals worldwide, the site enables users to make online networking and personal contact management simple.
Del.icio.us – a social ‘tagging’ site which enables users to manage and publicise their own sites of interests and network with like-minded members.
Ning – users can securely generate their very own social networking page – perhaps you would like to start a group of local property buyers or use the site to build links with like-minded investors.
Digg – a hugely popular website where users can view and submit their own articles of interest. There are many property investment related articles here.
StumbleUpon – another ‘tagging’ site where you can browse subjects of interest and connect with others with similar interests. Have a look at Landlord’s Finances’ StumbleUpon page for an example.
Squidoo - a site which states that ‘everyone’s an expert on something – share your knowledge!’. Promote your own property business knowledge by creating your own webpage and profile.
YouTube – whilst becoming one of the most popular websites ever, there are several investors and investment companies that are now promoting their own services and events in the form of online video. Have a look at Berkshire Property Meet TV for an example.