ZOE CAIRNS SOCIAL MEDIA MARKETING
Hi I´m Zoe Cairns, Mortgage Broker and Social Media Trainer.
A little bit about me… I started as a Mortgage Broker about 4 years ago, a year into broking the recession hit and I starting to panic about where the next piece of mortgage business was going to come from. So I started to experiment with Facebook a well know Social Media Networking site, and from learning different strategies and techniques I started to build a community of followers (property investors) which generated a great deal of leads.
From Social Media I set up Networking Pink (Property Investors Networking Knowledge) which was a networking platform for property investors which become very successful and was also a source for even more potential clients for my mortgage business leads.
In February 2008 I left the company I was working for and setup on my own “Zoe Cairns Financial Services”, and due to the industry becoming quiet in 2010 I started to teach businesses, property investors and professionals how to use Social Media to take their business to the next level!!!
I have over nineteen speaking arrangements this year at local business events, and property networking events covering Social Media Marketing.
Social Media is important for landlords and property investors as it really helps with their google rankings, online presence and to share their knowledge and expertise as a property professional.
By being online and building their presence they can really make some great connections with key centres of influences that can provide them with the property leads and clients they require. Its not just the networking aspect is the building the presence and sharing the key knowledge and information they know about property and how they can help individuals in awkward situations.
I have worked with a couple of investors in Kent (Doug Ponsford and Mesud Sali) who I helped produce a video which was uploaded to youtube and was tagged in the appropriate way. It was to generate a tenant buyer. After a week the video was on the first page of google out of 76 million results!!! Was a successful video and generated the investors a good amount of monies.
With any Social Media site you can get spammed with information that may be not to your interest, but the key to this is don’t join groups and friends that are not in the same industry or market as you, and also set up another email address other than your personal email so your not receiving all the spam through your personal email. Also make sure you have changed your notifications in your account settings on Facebook to make sure you are not receiving notifications for everything!! You can also do this for Twitter as well.
With over 90 million users, LinkedIn is a popular networking website and, as well as the Property Investors / Developers Forum, there is a great section called “Answers” where you can really use your property knowledge and expertise to answer property related questions other LinkedIn users have asked. So this is where you can potential find key connections and referrals.
There are many FREE tools for Social Media that property investors and professionals can really utilise. They can use these tools to select their target followers and areas in which they are investing. They can also use them to automate all of their tweets, status updates, following users etc. Time leveraging is really important and there are many Social Media tools out there that you can use for this.
For continued education I have many products and services in which property investors and professionals can take advantage of. I hold Social Media hands on training workshops, online mentoring products consisting of step by step video tutorials, one to one mentoring and much more.
To find out more about my products please visit www.zoecairns.com
For all readers of this article I can offer a 10% discount on any of my products / training.
To Your Successes
Zoe Cairns
Tel: 01474 350690
Mob: 07931971249
Email: zoe@zoecairns.com
Web: www.zoecairns.com
