Many of you would have already been using the satellite mapping tool for researching your area of investment. For those who have not had the chance to explore the program in the capacity of a property investor, we thought we would highlight handful of ways that it can be of use to assist both your acquisition and management business:
- Spend some time looking at the surrounding area – a good investment property will be located close to shops, a post office, supermarkets, GP, dentist, chemists, entertainment, parks and other useful amenities;
- Bear in mind that, generally speaking, if you see that the property is remotely located the rental yield (but not necessarily the value) will be less;
- Although proximity to transport should be looked at positively – be slightly weary of properties that are close to railway tracks and bus-stops;
- Look for potential issues close to the property that may affect its value (both positively and negatively). As an example, we were recently offered a hugely discounted property in the North only to see (via Google Maps) that the back garden was adjacent to a gypsy camp who are in a major dispute with the local council;
- Compare the size of your property to others (as well as its surrounding land and other features – larger driveway, double garage etc.). We have successfully used Google Maps to dispute down-valuations (for example, through proving that the property in question is considerably larger than comparables on its road);
- Explore your competition by seeing how many similar properties there are to yours and also look out for new developments close to your property which may cause potential issues (such as an increased supply of stock leading to lower rents; lack of parking spaces; traffic etc.);
- Use Google Maps to explore potential geographical risks such as hills (which could lead to potential subsidence issues); flooding issues (if the property is close to expanses of water); erosion (if property is close to the sea, for example); mine shafts (a problem that has affected some Northern landlords near old coal mining areas);
- Explore issues that your solicitor may point out in their legal due diligence process (ownership of alleyways between properties, for example);
- Check that the property demographically matches your target tenant (for example students may love the fact that a pub is very close by but this would not be suitable if your tenants are typically older);
- Search if the area attractive for other local businesses;
- Use Google Maps historic imagery to see how the local area where the investment property is located has changed.
(Click here to head straight to the Google Earth home page. There is a also a wealth of information with regards to maximising your usage of the program on the web – simply search the term ‘Google Earth’).





